Privacy Policy


Our privacy policy explains how we collect, use, disclose, retain and protect your personal information, as well as your rights and our procedures for letting you know what information we hold about you and deleting it if requested.
 

Backcountry UK is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Backcountry UK may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What you need to know about us.

Our company name is Peak Ascent Ltd and our trading name is Backcountry UK. Our company number is 10315476 and our registered office is The Sorting House, Wharfebank Mills, Ilkley Road, Otley, LS21 3JP, UK.

What information we collect and how we use it

We may collect the following information:

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:


Who we share your data with

The data processors we use for our business operations, who process your data under our control include:

In all cases, the servers where your personal data is stored and processed are located either in the EU, or where your data is transferred outside the EU for processing, our service providers are EU-US Privacy Shield certified and GDPR compliant.

If you do not wish for your information to be processed by servers outside the EU, then please contact us by telephone for queries and enquiries and visit our shop in person to make purchases.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Sharing your data with third parties

When you make a purchase with us, we share information about you with our partners (such as couriers and payment gateway providers) in order for us to fulfil our contract with you. We only disclose the minimum information that is required for any given task (eg just your name and address for deliveries) and we do not sell or share your data with anyone else.

Marketing

We would however like to use your name and email address to occasionally inform you of our news and special offers. We will only do this if you give us permission to do so and your information will not be shared with any third parties.  You can choose to unsubscribe any time by using the unsubscribe link on our marketing emails

How we protect your personal information

In order to keep your information safe, all our data processors adhere to industry current best practice and standards regarding encryption and data transfer and storage. We only disclose the minimum amount of personal information to our members of staff and partners on a ‘need to know’ basis and only for the duration of the services being provided. Both we and our partners are committed to prompt reporting and resolution of any data breaches should they occur.

How long we keep your personal information

We keep your personal information in line with our data retention policy. This means that we will remove data which we have collected directly from you from our systems if we haven’t had any direct contact with you for more than 10 years.  We believe this is reasonable, as a large number of our our sales are to repeat customers with whom we have relationships going back several decades, so this period typifies the maximum length of time between sales that might occur with an established customer.  We retain a record of your foot shape, ski equipment and ski interests, which helps us to advise you about service, maintenance and other equipment purchases in the future.

In certain circumstances, we have a statutory obligation to keep your personal information for a set period of time for example financial information (normally 6-7 years) for financial auditing purposes.

Keeping your personal information up to date

It is important for both you and us that your personal data is correct. If you believe that this is not the case please contact us and we will update our records accordingly.

How you can find out about the information we hold about you.

You have the right to request a copy of the information that we hold about you.

If you would like a copy of some or all of your personal information, please email or write to us.

We will get in contact to verify your identity and if we do hold information about you we will:

Our legal basis for processing your personal information

Much of our processing will be under the basis of “contractual obligation” in other words we need and use your personal information for providing the services you have requested or have contracted with us.

However, when we are communicating with you regarding products and services you may be interested in receiving from us in the future, our basis for processing is our legitimate interest. Of course you will always have the opportunity to unsubscribe, as detailed in the ‘marketing’ section above.

Asking us to suppress or remove your personal information

Should you wish to not receive information from us in future then you can quickly action this by clicking the unsubscribe link you will find on our marketing e-mails or by sending your details to info@backcountryuk.com and we will quickly suppress your data.

Should you further wish for us to remove your information entirely (and assuming we have no other obligation to keep it) then please let us know and we will do this – but we would encourage you to let us use it for suppression purposes only.

What to do if you have a complaint

If you have a complaint, please contact our Data Protection Officer at info@backcountryuk.com who will deal with your request promptly.

If you are still not satisfied with the way your complaint was handled, you can refer your complaint to UK Information Commissioner’s Office. https://ico.org.uk/concerns/

Sale of business

In the event that this business is sold or integrated with another business your details may be disclosed to our advisers and any prospective purchasers’ advisers and will be passed on to the new owners of the business. It is therefore intended that any consents given above or on the relevant pages will benefit any purchaser of our business.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Data aggregation, analytics and profile creation

We may analyse your browsing behaviour to draw inferences and create profiles about your personal preferences and behaviours. We may then use such information for the purposes described below;

Behavioural advertising and cross platform targeting

(a) Served by us

We may use your information (including profile data) to serve you with advertising, which is relevant to you, on our websites and the websites of third parties.

(b) Served by third parties on our websites

Advertisers or other third parties using our website may also engage in behavioural advertising and use cookies and web beacons in the manner described above. We do not control these advertisers or other parties' use of cookies or web beacons or what they do with the information they collect.

(c) Served by third parties on third party websites

We may provide your personal information (including profile data) to third parties who may then use it in combination with personal information that they have collected from you to serve you with relevant advertising on third party websites.