Backcountry UK is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.
Backcountry UK may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.
What you need to know about us.
Our company name is Peak Ascent Ltd and our trading name is Backcountry UK. Our company number is 10315476 and our registered office is The Sorting House, Wharfebank Mills, Ilkley Road, Otley, LS21 3JP, UK.
What information we collect and how we use it
We may collect the following information:
- Name and payment details
- Contact information including email address
- Demographic information such as postcode, preferences and interests
- Other information relevant to customer surveys and/or offers
What we do with the information we gather
We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
- To process your order and obtain payment
- To provide warranty support
- Internal record keeping
- We may use the information to improve our products and services
- With your permission, we may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided
- From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests
Who we share your data with
The data processors we use for our business operations, who process your data under our control include:
- EKM Systems who host our website, shopping cart and checkout.
- E Trackit who provide our till EPOS systems and integrate stock management and order processing with our website.
- Google.com (gmail and business apps) who provide our office & email system hosting
- Google.com (analytics) who provide website tracking and statistical services
- Sage Pay who provide our online payment gateway
- Paypal who process our website Paypal transactions
- Sage One who provide our accounting software
- FIS Global and Elavon who process our in store card terminal transactions
- Mailchimp for our email marketing campaigns
- Parcel Force Worldwide who provide our courier services
In all cases, the servers where your personal data is stored and processed are located either in the EU, or where your data is transferred outside the EU for processing, our service providers are EU-US Privacy Shield certified and GDPR compliant.
If you do not wish for your information to be processed by servers outside the EU, then please contact us by telephone for queries and enquiries and visit our shop in person to make purchases.
We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.
Sharing your data with third parties
When you make a purchase with us, we share information about you with our partners (such as couriers and payment gateway providers) in order for us to fulfil our contract with you. We only disclose the minimum information that is required for any given task (eg just your name and address for deliveries) and we do not sell or share your data with anyone else.
We would however like to use your name and email address to occasionally inform you of our news and special offers. We will only do this if you give us permission to do so and your information will not be shared with any third parties. You can choose to unsubscribe any time by using the unsubscribe link on our marketing emailsHow we protect your personal information
In order to keep your information safe, all our data processors adhere to industry current best practice and standards regarding encryption and data transfer and storage. We only disclose the minimum amount of personal information to our members of staff and partners on a ‘need to know’ basis and only for the duration of the services being provided. Both we and our partners are committed to prompt reporting and resolution of any data breaches should they occur.
How long we keep your personal information
We keep your personal information in line with our data retention policy. This means that we will remove data which we have collected directly from you from our systems if we haven’t had any direct contact with you for more than 10 years. We believe this is reasonable, as a large number of our our sales are to repeat customers with whom we have relationships going back several decades, so this period typifies the maximum length of time between sales that might occur with an established customer. We retain a record of your foot shape, ski equipment and ski interests, which helps us to advise you about service, maintenance and other equipment purchases in the future.
In certain circumstances, we have a statutory obligation to keep your personal information for a set period of time for example financial information (normally 6-7 years) for financial auditing purposes.
Keeping your personal information up to date
It is important for both you and us that your personal data is correct. If you believe that this is not the case please contact us and we will update our records accordingly.
How you can find out about the information we hold about you.
You have the right to request a copy of the information that we hold about you.
If you would like a copy of some or all of your personal information, please email or write to us.
We will get in contact to verify your identity and if we do hold information about you we will:
- give you a description of it
- tell you why we are holding it
- tell you who it could be shared with
- let you have a concise and clear copy of the information
Much of our processing will be under the basis of “contractual obligation” in other words we need and use your personal information for providing the services you have requested or have contracted with us.
However, when we are communicating with you regarding products and services you may be interested in receiving from us in the future, our basis for processing is our legitimate interest. Of course you will always have the opportunity to unsubscribe, as detailed in the ‘marketing’ section above.
Asking us to suppress or remove your personal information
Should you wish to not receive information from us in future then you can quickly action this by clicking the unsubscribe link you will find on our marketing e-mails or by sending your details to firstname.lastname@example.org and we will quickly suppress your data.
Should you further wish for us to remove your information entirely (and assuming we have no other obligation to keep it) then please let us know and we will do this – but we would encourage you to let us use it for suppression purposes only.
What to do if you have a complaint
If you have a complaint, please contact our Data Protection Officer at email@example.com who will deal with your request promptly.
If you are still not satisfied with the way your complaint was handled, you can refer your complaint to UK Information Commissioner’s Office. https://ico.org.uk/concerns/
Sale of business
In the event that this business is sold or integrated with another business your details may be disclosed to our advisers and any prospective purchasers’ advisers and will be passed on to the new owners of the business. It is therefore intended that any consents given above or on the relevant pages will benefit any purchaser of our business.
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We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
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Links to other websites
Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.
Data aggregation, analytics and profile creation
We may analyse your browsing behaviour to draw inferences and create profiles about your personal preferences and behaviours. We may then use such information for the purposes described below;
Behavioural advertising and cross platform targeting
(a) Served by us
We may use your information (including profile data) to serve you with advertising, which is relevant to you, on our websites and the websites of third parties.
(b) Served by third parties on our websites
(c) Served by third parties on third party websites
We may provide your personal information (including profile data) to third parties who may then use it in combination with personal information that they have collected from you to serve you with relevant advertising on third party websites.